Previously on Midlife Crisis Crossover: as a direct result of the ongoing and measurably non-resolved Coronavirus epidemic, Diamond Comics Distributors effectively shut down the comic book industry at the tail end of March, a temporary but unprecedented cessation that has vexed comic book shops worldwide and deprived habitual comics collectors such as myself of their weekly fixes of printed, single-issue graphic storytelling. We understood the decrees and the crisis at hand, but we lamented seeing a large portion of the medium paused in unison.
America’s 2200 remaining retailers, many of whom were already surviving on razor-thin profit margins, were justifiably nervous about their long-term financial stability through this era, whenever they weren’t too busy grappling with pervasive COVID-19 anxiety. Or with literal COVID-19, for all we know. Those shop owners thinking ahead wondered aloud: what happens if our customers’ habits are suspended for too long? What if deprivation begins to feel to them more like liberation? What do we do if the audience that had already been shrinking for years gets even tinier? Especially if too many of them are unemployed and can’t afford comics anymore?
Fantastic questions, those. I’m still mulling over my parts in some of those equations.