The mandatory “sinister side” pic from their upcoming episode of the Oxygen true-food-crime series Snacked.
A few weeks ago we culinary daredevils here at Midlife Crisis Crossover
ignored societal customs and tried two of the new flavors of Lay’s Potato Chips that they designed at the suggestion of folks outside the food industry who may have come up with their ideas by pointing to random words in a cookbook.
One contender in particular, their Cappuccino Potato Chips, seems to be the most taboo-breaking of these next-wave snacks. In a recent Yahoo! article, New York Times coffee authority Oliver Strand was called in from whatever he was doing at the time that had to be more important than this, and was asked to test these chips for coffee authenticity. His conclusion is unsurprising yet apt (“The chips smell like the coffee candy your grandmother kept in a glass bowl in the living room”), but he also delves into the background of the company that provided Frito-Lay with the food-science technology necessary to pull off this modern anomaly. It’s a short, recommended reading that foreshadows other unprecedented, amalgamated endeavors in the future, except maybe those will be popular and people won’t scrunch up their noses at them.
I get the impression the Cappuccino Chips may not be flying off store shelves and will soon be relegated to Dollar General clearance bins within the next six to twelve months. My wife and I have been slowly working our way through the bag we bought, a chore prolonged by my reading comprehension failure that caused me to buy a party-sized bag. Why that size exists, I’ve no idea. Maybe they satisfy a fine-print contractual obligation. Good luck finding a crowd of twenty to one hundred friends and relatives who’d love you enough to unite and eat the entire bag for you in a single month, let alone in one party.
I don’t loathe them, but as Strand points out, they lack the enchanting loyalty that a classic potato chip commands. Anyone who’s ever tried to eat a single Pringle knows those sensations — the surprise hunger pang that wasn’t there a few minutes ago, and the sudden, insatiable craving that demands you eat at least another pound of them before you reseal the container. Unlike Pringles or actual caffeinated products, the cappuccino chips have an addiction factor near zero. They’re okay, but they’re becoming a chore for us to finish.
After a few other food-synthesis experiments that proved unappealing, this past Tuesday night I stumbled across one use for them that truly, sincerely clicked. I like to think every foodstuff exists for a reason, and I believe I’ve discovered the Cappuccino Chip’s true calling. And hopefully this doesn’t lead us into a darker future fraught with French-fry lattes or hazelnut casserole or mocha tots.