Just when you thought entertainment corporations had cooled down on the idea of rebooting their property catalogs, along comes a day like today to remind you to stop overestimating entertainment corporations. This morning Entertainment Weekly reported Hanna-Barbera has struck a deal with DC Comics — that bastion of work-for-hire literary integrity — to jump-start some of its most well-known characters as 21st-century comics for a new generation who doesn’t know them and/or an old generation that will shell out money for any repackaged remnants of their childhood.
The article linked above includes teaser images from DC’s planned reboots of Scooby-Doo (now with weapons and tattoos!), the Flintstones (realistic proportions + painful Stone Age puns = PROFIT), Space Ghost and Brak (no more Adult Swim irony, natch), and more. (Jonny Quest’s cast looks surprisingly unchanged, but we’ll see what happens after half of them are killed in the first issue.) The official press release offers additional details omitted from the EW summation, including the part where the Scooby Gang will be fighting nanites, which are now officially Over if they weren’t already. (Trivia undisclosed in the article: DC, Hanna-Barbera, and EW share the same giant parent company.)
It didn’t take long for Twitter to burst into laughter and kick off another round of reboot jokes. Within the first thirty seconds after I caught the news, I next saw other users lining up to brainstorm concepts for a grim-‘n’-gritty Yogi Bear, scoffing about a Jabberjaw revival, hoping Mighty Man and Yukk were up for grabs, and so on. By the time I got home after a long work day and in a better position to interact, I didn’t even bother checking Twitter because I assumed all the best jokes and obvious intellectual properties were spoken for, and my late contributions would be tired and redundant. What’s a sarcastic guy to do?