First Teaser Pic Leaked for “Ronald vs. Hamburglar: Dawn of Grease”

New52 Hamburglar!

I worked for McDonald’s for twelve years and wouldn’t be who or what I am today without the experience, but the place keeps getting funnier every time I see them try something different.

In the past week the venerable fast food behemoth had announced plans to ditch several superfluous menu items, add a few new superfluous items, test a McDonald’s delivery service, and consider raising its workers’ wages across the board so they’ll have an excuse to double their prices. Today the veil of secrecy was lifted on an upcoming TV project in which the company has paid an ad agency to reboot the Hamburglar for a 21st-century audience, maybe because his copyright was about to expire and Arby’s was ready to make a play for him.

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McDonald’s Angus Line Shuffled Off to Crowded Burger Graveyard

The Navy Pier McDonald’s in Chicago is one of tens of thousands of locations expected not to mourn for the recently departed Angus line.

I was so underwhelmed by the McDonald’s foray into the world of Angus beef usage that I missed the announcement last month that their three quasi-fancy Angus sandwiches are being discontinued and replaced by an entire line of Quarter Pounder with Cheese spinoffs. I’m surprised their demise took this long.

Full disclosure: my first job was a twelve-year stint at McDonald’s, ten of those in management. My wife likewise did time there until she found the gumption to exit long before I did. We bear the company no ill will and we still eat there more frequently than the average ex-employee. That being said: large portions of our respective tenures were spent watching new products die.

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