I can think of numerous examples off the top of my head for most steps of the filmmaking process and marketing campaign. To illustrate my apathy, let me walk you through the vantage point of internet news outlets — not official sources such as The Hollywood Reporter, Variety, or Nikki Finke, but the other guys. Pretty much all the other guys.
For the sake of argument, let’s pretend the following examples revolve around a remake of the 1975 police drama Mitchell, which starred Joe Don Baker as Oscar Madison from The Odd Couple, plus a gun, minus friends. Let’s pretend we’re in a near-future dystopia in which Hollywood used up its first 5,000 ideas and the only things standing between us and the bottom of the barrel are Mitchell and The Snorks. And James Cameron already has plans for the Snorks.