Two weekends ago saw the low-key, zero-promotion release of a professionally polished trailer for a new documentary called American Blogger, in which a young filmmaker chronicles his forty-state road trip to visit forty of his blogger wife’s blogger associates. After receiving single-digit daily traffic in its first week of release, last weekend it soared to the kind of near-viral status that every blogger dreams of attaining. I wish I could say this sudden fame was due to the trailer’s proud, heart-swelling representation of an entire internet culture. Unfortunately, it was the other kind of fame.

In a world where millions vie for the attention of billions and the most innocent art projects can veer radically out of control when we least expect it, one young filmmaker would experience an apocalyptic shift that would thrust him into the burning limelight, shatter his innocent perceptions, pulverize his foundations, and transform his life retroactively from birth onward for all eternity. Along the way he would solidify old friendships, make new enemies, suffer hard choices at one crossroad after another, hold his ground against the forces of evil, stand on the bleeding edge between order and chaos, find himself the last repository of hope in a world gone mad, and scream “Vendetta!” at the infinite blood-streaked skies as the rage of a million exploding suns threatened to consume him from within.

Or something like that, the way his trailer narrator tells it.

This way for an entry that will change the way you see an entire industry!