Just as Star Wars fans spent weeks celebrating in the streets at the news that their beloved childhood franchise will return to theaters, so is another fan base breaking out the party hats this week…and, more importantly, their wallets.

In a first for a major-studio intellectual property, Warner Bros. has allowed producer/creator Rob Thomas to use the power of crowdfunding to extract Veronica Mars from mothballs and feature her in a major motion picture. Thomas launched a Kickstarter campaign less than 48 hours ago with a lofty goal of $2,000,000.00. As Thomas describes the conditional deal with Warner Bros.:

Of course, Warner Bros. still owns Veronica Mars and we would need their blessing and cooperation to pull this off. Kristen and I met with the Warner Bros. brass, and they agreed to allow us to take this shot. They were extremely cool about it, as a matter of fact. Their reaction was, if you can show there’s enough fan interest to warrant a movie, we’re on board. So this is it. This is our shot. I believe it’s the only one we’ve got. It’s nerve-wracking. I suppose we could fail in spectacular fashion, but there’s also the chance that we completely revolutionize how projects like ours can get made. No Kickstarter project ever has set a goal this high. It’s up to you, the fans, now. If the project is successful, our plan is to go into production this summer and the movie will be released in early 2014.

Thomas worried for naught. Pledges from tens of thousands of fans reached that formidable goal in a record-setting, jaw-dropping twelve hours, leaving 29½ days for slower fans and curious bandwagon-jumpers to keep adding to the budget in hopes of upgrading the film from niche project to wide-release underdog, maybe even with action scenes and trained stuntmen. At the rate the pledges are accumulating, they’ll have enough money to set it in 2030 and equip Veronica and her dad with robot sidekicks.

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