Star Wars Celebration Chicago 2019 Photos #11 of 12: Fashion and Shopping

Crimson Guard mannequin!

The most vivid mannequin I’ve ever seen in my life.

Previously on Midlife Crisis Crossover:

April 11-15, 2019, was the ninth American edition of Lucasfilm’s Star Wars Celebration, recurring major convention celebrating their works, creations, actors, fans, and merchandise, not always in that order. After jaunts around the U.S. coast and overseas, this year’s was in Chicago, gracing the Midwest with its products for the first time since 2005. My wife Anne and I attended Thursday through Saturday and fled Sunday morning…

Most attendees of any given con spend a good 90% of their weekend in the exhibit hall. Sure, it’s cool to meet famous people, see the work of impressive artists, photograph cosplayers, and attend panels, and not always in that order. But the average ticketholder does the majority of their walking up and down the aisles past the various licensed merchandisers, collectible dealers, comic shop owners, toy eBay-ers, and other small businesses and large companies dying to trade pop culture miscellanea for all that disposable income.

Times may have been tough for Celebration dealers, though. Thousands of fans were far more interested in the official Celebration Store and its coveted exclusives than in any used-Star-Wars retailers. At a show where the unifying theme was ostensibly Star Wars Star Wars Star Wars Star Wars STAR WARS, nearly every vendor assumed we were all there to buy nothing but Star Wars Star Wars Star Wars Star Wars STAR WARS. Some booths sold different kinds of Star Wars, but it was still Star-Wars-brand Star Wars. After a while, all those identically stamped and trademarked products began to blend together. By the time we concluded our weekend, the exhibit hall had paradoxically morphed before our very eyes into a rather mundane bazaar.

A few hardy professionals did their best to stand out anyway…

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How Much Would You Pay for Midwest Convention Space?

Who N.A.!

Who North America is a regular staple at our regular cons. They seem to be doing okay, even though they have to pay for four or five times the space.

This past Wednesday I walked into my comic shop and waded into the middle of a conversation about booth space prices. Awesome Con is staging their first Indianapolis show in October, and the guys weren’t too keen on what was being asked, how much extra a corner booth would cost over an endcap, and why the con’s rep promised them a “locals” discount over the phone that appeared nowhere in the marketing materials. Much snickering ensued.

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