Previously on Midlife Crisis Crossover:
April 11-15, 2019, was the ninth American edition of Lucasfilm’s Star Wars Celebration, recurring major convention celebrating their works, creations, actors, fans, and merchandise, not always in that order. After jaunts around the U.S. coast and overseas, this year’s was in Chicago, gracing the Midwest with its products for the first time since 2005. My wife Anne and I attended Thursday through Saturday and fled Sunday morning…
Most attendees of any given con spend a good 90% of their weekend in the exhibit hall. Sure, it’s cool to meet famous people, see the work of impressive artists, photograph cosplayers, and attend panels, and not always in that order. But the average ticketholder does the majority of their walking up and down the aisles past the various licensed merchandisers, collectible dealers, comic shop owners, toy eBay-ers, and other small businesses and large companies dying to trade pop culture miscellanea for all that disposable income.
Times may have been tough for Celebration dealers, though. Thousands of fans were far more interested in the official Celebration Store and its coveted exclusives than in any used-Star-Wars retailers. At a show where the unifying theme was ostensibly Star Wars Star Wars Star Wars Star Wars STAR WARS, nearly every vendor assumed we were all there to buy nothing but Star Wars Star Wars Star Wars Star Wars STAR WARS. Some booths sold different kinds of Star Wars, but it was still Star-Wars-brand Star Wars. After a while, all those identically stamped and trademarked products began to blend together. By the time we concluded our weekend, the exhibit hall had paradoxically morphed before our very eyes into a rather mundane bazaar.
A few hardy professionals did their best to stand out anyway…
Fans tired of staring at price tags and pegboards and stacks of dusty Kenner boxes could find other areas of the hall to relax. On the side of the hall with the heaviest concentration of Star Wars fan clubs, there was a Star Wars fashion show! All costumes and handicrafts were for-fans-by-fans. Nothing for sale as far as I know, though — these were display models only.
To be concluded! Other chapters in this very special maxiseries:
Prologue: Our Star Wars Celebration Chicago 2019 Pre-Show: Who We’ve Already Met
Part Zero: MCC Live-Tweet: Our First Star Wars Celebration Chicago 2019 Line
Part 1: Imperial Cosplay
Part 2: The Right Side of the Force Cosplay
Part 3: Scum and Villainy Cosplay
Part 4: Rising with Skywalkers
Part 5: The Stars in Our Galaxy
Part 6: The Droids We Weren’t Looking For
Part 7: How to Draw Star Wars the Marvel Way
Part 8: Adventures in Official Merchandising
Part 9: World of Wheels and Wings
Part 10: Welcome to Our World of Space Toys
Part 12: What We Did in the Star Wars