The premise, for those of you in other fields with your own traditions of positive reinforcement: each year for five consecutive business days, customer service supervisors who can spell and pronounce “morale” treat their employees to a series of extra fun perks. Sometimes it’s free donuts for breakfast and/or a a catered lunch. Sometimes there are team-building exercises or one-on-one contests, with useful prizes at stake. For companies with relaxed dress codes, there can also be themed clothing days — e.g., Hawaiian shirt day, sports apparel day, jeans day, etc. If it’s different from a normal work day and doesn’t double everyone’s stress level, it’s welcome this week.
Between my wife and me, we have [mumble-mutter] years of experience in customer service, many of which have been blessed by superiors who observed CSA Week. We each have multiple fond memories of the occasion.