During the solemn, lamentable weekend following last Friday’s senseless tragedy in Newtown, Connecticut, Facebook users who were already struggling with their own reactions, the reactions of their friends, and the fights breaking out between friends of conflicting reactions all found themselves interrupted dozens of times over the course of the weekend by the reassuring face of Academy Award Winner Morgan Freeman, perceived as one of the kindliest, most grandfatherly figures in all of Hollywood. His face was attached to a short essay decrying the culpability of mass media in encouraging too many broken young men to become power-tripping mass murderers because of the seedy allure of posthumous headlines and ten minutes of front-page infamy. Few would argue with the content of the well-meaning essay, but this wasn’t just any old essay written by an ostensibly intelligent typist. This was an essay attached to a photo of Academy Award Winner Morgan Freeman.

Somehow the photo imbued those words with a godlike acumen that transcended all racial, economic, and spiritual barriers. Within seconds one out of every one-and-a-half Facebook users was forwarding the words and picture to everyone in striking distance under the assumption that they naturally had something to do with each other. No need for fact-checking, no verifying sources, no asking why Freeman would release a public statement as if he’s an official White House spokesman — someone they knew forwarded it to them, so it had to be true.

What you saw probably resembled this, except more professionally cobbled together and without my modified attribution:

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