Midlife Crisis Crossover Celebrates 6 Years of Stubbornly Blogging All Wrong

Business Mirror!

New head shot taken at a recent business lunch, which is not a phrase that comes naturally to me. Neither do selfies.

I launched Midlife Crisis Crossover on April 28, 2012, three weeks before my 40th birthday as a means of charting the effects of the aging process on my opinions of, applause for, revulsion at, and/or confusion arising from various works of art, expression, humanity, inhumanity, glory, love, idolatry, inspiration, hollow marketing, geek life, and sometimes food. It was also my way of finding a way to give myself excuses to write during a time when joining other people’s conversations was becoming increasingly dissatisfying and rare. Nobody talked about what I wanted to talk about; when they did, my opinions usually got me sent to go stand in the corner or flat-out ignored. And I couldn’t just not type.

Six years and 1,772 entries later, here I remain, not permanently burnt out, not yet out of anecdotes, still finding new experiences to relay, and, once in a blue moon, pulling out a different Moral of the Story to share with the kids these days that I haven’t already hammered into the ground in twelve previous posts.

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A Muted Moment with a Meaningless Muffin

Muffin!

Sometimes a lazy summer strikes when you least expect it. For a few random days at a time, you’re surrounded by quiet, relaxing doldrums. Your TV schedule loses its pulse. Theater screens are usurped by movies clearly rated NFY (Not For You). Headline news is, if not slow per se, more irrelevant to you than usual. Sometimes a muffin with too many ingredients is the most exciting thing that’s happened to you.

Right this way for upcoming plans after the calm…

Advance Movie Screenings: Pros and Cons

Broken City ticket stubThe advance screening of Broken City I attended last night was made possible through a marketing promotion run by a social-event notification service, from which I’d considered unsubscribing months prior. Lucky for me, their very first useful offer crossed my path at just the right time.

Just so we’re clear: last night’s entry was not a paid product review. I’m not opposed to attempting one of those on principle, but for some reason no one submits such offers to the occasionally biased sarcastic guy, even one who sometimes enjoys the things he tries. Also, in blogosphere big-picture terms, I’m still small-fry. Dare to dream, though.

One of the advantages of living in a city of above-average size is that we have enough theaters and moviegoers to warrant sporadic attention from the major studios, who use advance screenings as one of the handy tools in their marketing toolbox. Theoretically the studio partners with a theater to hold one screening of an upcoming film to a full house of Average Joes before its official release date. Said Joes reciprocate the favor by spending the saved ticket money on refreshments instead; sitting through the movie, perhaps a little more patiently than usual since it was free; then sharing their love for the movie across their personal social-media outlets of choice. You become their li’l marketing assistant for an evening, and your paycheck is a flick of their choosing.

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