
Blatant corporate sponsorship is the least of Puppy Bowl’s worries.
Some of us cantankerous contrarians don’t spend Super Bowl Sunday drinking, partying, enjoying sports, or watching expensive commercials starring strippers. Animal Planet has carved itself a healthy, annual counterprogramming niche with its beloved
Puppy Bowl, a repeating, two-hour pageant of puppies frolicking on a doggy-sized football field, competing over fuzzy toys, and listening to a human referee recite painful doggy puns aimed at the channel’s coveted grade-school viewer demographic. It’s predictable, lovable, huggable, non-sports comfort food.
At least, it was.
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