Yes, it’s true: I allowed these in our house. Some experiments you have to try for yourself.
Someone at the Lay’s Potato Chip factory got bored this year and let the general public choose new flavors for their mad food scientists to concoct and test on us consumer guinea pigs.
That was the state of the potato union in 2014 as we saw previously on Midlife Crisis Crossover, and here we are again one year later. The adventurous bigwigs at Frito-Lay decided the previous stunt was so entertaining, they’re trying it again with four more theoretical flavors suggested by fans at home. The official site for their “Do Us a Flavor” contest lets eaters vote for their favorites and get to know the lucky fans whose suggestions became mandatory work orders for Frito-Lay’s top nutrichemists.
One of the flavors was suggested by a fellow Hoosier who recently spoke to the Indianapolis Star about her new-found claim to potential fame. If she’s one of three losing finalists, she receives a mere $50,000.00. If she wins and America loves her idea, she wins $1,000,000.00, the flavor becomes an official permanent product, and Frito-Lay keeps all future profits in perpetuity, assuming we all don’t band together as a country to troll them by choosing the worst flavor and wrecking their 2016 P&L sheets.
In the interest of food science and life lessons, my wife and I tracked down all four flavors and held our very own two-person chip-tasting party tonight. Also, because we can.

