It’s not this time of year without too much shopping! Or so I hear frequently from the media, TV ads, all surrounding retail shops, our local newspaper, the voices in my head that like buying new stuff for loved ones and myself, sometimes in that order. The true Black Friday experience — getting up ridiculously early the day after Thanksgiving and not one day earlier to compete for the privilege of loss-leader pricing on either understocked new merchandise or obsolete shelf-filler — lost my commitment when corporations decided a Friday should be fourteen days long.
The increasingly charmless holiday event notwithstanding, I usually have free time to spare that particular day regardless, so it’s still a good opportunity to leave my family behind for a few hours without guilt and go take care of my share of the Christmas season. This year I spent much of my morning at Indianapolis’ own Castleton Square Mall, where I usually don’t have a lot to do since women’s clothing and designer shoe shops aren’t my thing. This year, more than ever, quite a few stores were aiming specifically for my geek dollars with the kind of merchandise we normally see only at our annual comic and entertainment conventions. Suddenly “geek chic” is a thing and proprietors hope the masses will buy in.