When you’re sitting at a ballpark or other sports stadium, the crowd is doing the Wave, and you see the crest heading straight for your section, do you rise and raise your arms in rhythm with your neighbors? Or do you scowl, remain in your seat, and lecture your friends about how the Wave is conformist tomfoolery?
When your coworkers decide they’re not in the mood for cafeteria food or the tiny Weight Watchers meals they brought in their lunch bags and decide to order pizza or Chinese takeout together, do you go with the flow and chip in a few bucks for a little something different for yourself? Or do you denounce their impulsive extravagance and consign yourself to the turkey sandwich you brought because it was slapped together with only the purest of motives?
When you need to buy drinks at the grocery, do you base your decision on advertising? Do you buy drinks regardless of their advertising? Or do you specifically boycott any drinks that have ever been advertised in any way because advertising is shallow and irritating and unholy, and instead limit yourself to buying only products that have never been advertised in any medium?
If you’re at the theater watching a movie that the other patrons seem to be enjoying a lot more than you are, do you leave them to their difference of opinion and count down the minutes till the travesty is over? Or do you castigate them for their life choices and demonstrate the superiority of your disdain by chasing them around the theater with a stun-gun?