The Curse of the “Follow” Button

Follow Button Nightmare

Just so we’re clear, this haunting illustration is not intended as a superliminal message.

The Followers list of the average WordPress user is comprised largely of other WordPress users. The community is extremely supportive that way. On occasion I’ve even dug a little deeper into those notifications and discovered usernames popping in from Blogger, Tumblr, DeviantArt, YouTube, and other creative sites. If readers are attracted from outside the blogosphere altogether, that’s worth an elaborate victory dance in my book.

Some of that support is provisional, though — offered in hopeful accordance with the implied adage of “I’ll follow you if you follow me!” I’m not sure how many online communities this largely unspoken expectation pervades. When MCC first launched, I kept this guideline in mind, especially in the early era of single-digit daily traffic when any sort of response, human or otherwise, was a welcome change of pace from spending quality time with the Void.

The longer my resulting reading list grew from everyone I Followed in turn, the less I wanted to keep observing that adage. And yes, I mean “reading list”. I tried keeping up with all of them/you, even if the subject matter didn’t interest me in the slightest. It seemed the most honest response. I still read many, many blogs in any given day, but I’ve had to perform some serious triage for the sake of my free time and sanity. I’m unclear on when the “Follow” button became less a simple, literal statement for some users and more of a token to be swapped with passing strangers like marbles or pogs.

For some of my oldest followers…I think using the “Follow” button jinxed them.

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