The advance screening of Broken City I attended last night was made possible through a marketing promotion run by a social-event notification service, from which I’d considered unsubscribing months prior. Lucky for me, their very first useful offer crossed my path at just the right time.
Just so we’re clear: last night’s entry was not a paid product review. I’m not opposed to attempting one of those on principle, but for some reason no one submits such offers to the occasionally biased sarcastic guy, even one who sometimes enjoys the things he tries. Also, in blogosphere big-picture terms, I’m still small-fry. Dare to dream, though.
One of the advantages of living in a city of above-average size is that we have enough theaters and moviegoers to warrant sporadic attention from the major studios, who use advance screenings as one of the handy tools in their marketing toolbox. Theoretically the studio partners with a theater to hold one screening of an upcoming film to a full house of Average Joes before its official release date. Said Joes reciprocate the favor by spending the saved ticket money on refreshments instead; sitting through the movie, perhaps a little more patiently than usual since it was free; then sharing their love for the movie across their personal social-media outlets of choice. You become their li’l marketing assistant for an evening, and your paycheck is a flick of their choosing.
Midlife Crisis Crossover! 