Running an Art Museum for Fun and Profit, Part II: When It’s Time to Slash and Burn

Indianapolis Museum of Art

Most of this decorative frippery could be dismantled and sold as scrap metal. (photo credit: Valerie Everett via photopin cc)

Last weekend’s suggestion-box entry regarding possible economic improvement measures at the Indianapolis Museum of Art wasn’t intended as the launch of a new MCC series, merely a one-off, tongue-in-cheek response to other online reactions. Then again, I wasn’t expecting to see the IMA recapture the headlines this soon.

On Monday local news sources confirmed that our city’s largest art museum has eliminated twenty-nine employees (11% of the total staff) as part of their ongoing efforts to stem the losses from previous years’ shortfalls, and as part of new director/CEO Charles Venable’s plan to minimize budgetary dependence on the museum’s endowment fund, which weathered considerable battle damage during the 2008 recession. I don’t envy the position in which Venable and his survivors now find themselves, though I’m a little bitter that they didn’t even try any of my awesome ideas before swinging the axe of doom.

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Tips for Running an Art Museum for Fun and Profit

Indianapolis Museum of Art

The Indianapolis Museum of Art, which would make an awesome small-vehicle stunt-racing track. (Photo credit: Serge Melki via photopin cc)

In an era when taxpayers are overprotective of their disposable income and unappreciative of any art beyond the confines of their smartphone apps, I don’t envy the complicated role of the museum curator. Your purpose in society is to sort through millennia of art history, negotiate the opportunities to host the cream of the crop, settle for what’s available, and present the results to an audience that hopefully finds it all enlightening and engaging enough to leave behind some dollars on their way out. Best-case scenario: their donations and gift shop purchases are just enough to fund the next exhibit, cover the staff’s wages, and maybe even buy yourself a new tie.

Sadly, not all museums are enjoying the best of times today. Here in my hometown, our very own Indianapolis Museum of Art has struggled to recover after $89 million evaporated from their endowment in the 2008 recession. A recent Indianapolis Star interview with its new director, Charles Venable, revealed a few ideas the museum hopes to implement in order to recover lost ground, some of which have raised eyebrows of local patrons: a Matisse exhibit with a sizable surcharge (admission to IMA is normally free); late-night cocktail parties; and possibly an exotic car show. A few cost-cutting measures have already been taken, but financial stability can’t be achieved merely by clicking your heels three times and repeating the mantra, “Do more with less! Do more with less! Do more with less!” That way lies not wish fulfillment, but bankruptcy.

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