My Black Friday 2013 Road Trip: Winners and Losers

Menards, Black Friday 2013Last Christmas season on Midlife Crisis Crossover:

Black Friday is my annual one-man road trip. I pick one side of Indianapolis; I hit the open road in that direction, leaving family and friends behind; and I enjoy some time alone. Sure, to the average human, rushing headlong into frenzied crowds may sound like the stupidest strategy to achieve solitude. For an introvert like me who draws very little attention and rarely inspires conversation from strangers, it works surprisingly well.

Frankly, I wasn’t sure what to expect this year. I kept my expectations near zero and remained open to the possibility that I might come home empty-handed and down in the dumps. I worried that so many stores opening the evening before would serve to put the “lack” in “Black Friday”. Would all the suspiciously priced sale items be sold out? Would all the store shelves and displays be barren, their wares looted by the Blackest Thursday stampedes? Would the stores themselves still be standing, or collapsed from the wear and tear of consumer shootouts larger and grander than the Battle of Helm’s Deep?

A few stores failed me, but I’m pleased that a few locations catered to my modest whims. Per my personal standards, my trip only lasted from 8 a.m. to noon., at which point I promptly pulled the plug and went straight home. Firm boundaries are a key component of effective self-restraint.

The Winners:

* Radio Shack: When their competitor across the street failed me, Radio Shack accomplished the simple objective of having an advertised item in stock when I asked. Granted, I was a little concerned when I told the greeter of my need — “a 32-gig microSDHC Card” — and the panicky look in his eyes said back to me, “This is only my second day.” Thankfully he was thin enough that I could see around him and spotted the item four feet away. As my way of tipping them for adequate services rendered, I also picked up a super-discounted 36-pack of AA batteries at the front register. Take that, competitor across the street.

* GameStop: A jolly half-off for the PS3 remastering of Kingdom Hearts 1.5, one of several nostalgia items on my son’s Christmas wish list. His first semester at college and away from home has oddly turned his thoughts to the PS2 games he played long ago but barely remembers. Maybe now he can win KH2′s final battle without my doing it for him.

* Barnes & Noble: Their month-long Criterion Collection half-off sale continues, and was partly extended to several other art house films. B&N had also emailed 30%-off coupons to all list subscribers, and choosing what item to discount always beats choosing from a narrow list of selectively discounted items.

* Best Buy: Allowed me to preorder several Black Friday sales items on the Monday before, thus saving me precious minutes of scavenging. Today in-store I was also surprised to find another want-list item on sale that I hadn’t spotted in their flyer. Surprise sales rule.

* Walmart: No, really! By 8 a.m. all the rioters, pugilists, and assassins were already snug in their jail cells, waiting for family to scrape together bail money so they could go home and enjoy the twenty-dollar sweatshop Cuisinart that made the whole incident worth it. By the time I arrived, the place was back to normal, except for the large cardboard kiosk of discount movies and shows. Electronics, shmelectronics — a four-dollar copy of Argo on Bluray was doorbuster enough for me.

* Toys R Us: Ho ho! Just kidding. No one in their right mind goes to TRU on Black Friday. Feverish parents, first-time Black Friday trainees, people who adore being trapped in a six-hour line, policemen assigned to guard duty as punishment — these are their constituents. I tried TRU on Black Friday once. ONCE.

The losers:

* Office Depot: Known in certain circles as “the competitor across the street”. Though their store was small and well staffed, it took them a few minutes to register my presence. When I gave them the secret phrase “a 32-gig microSDHC Card” as advertised in their flyer, I was informed they were sold out. This was half an hour after they opened. I saw no sign of an actual crowd on the premises. I understand the reasoning behind the fine print such as “while supplies last” or “limited quantities per store”, but if your “limited quantity” was one or less, your store and I are done. I have no problem walking out of a store without buying anything, and trying to bait-and-switch for other, more expensive non-sale items is useless against me.

* Old Navy: Half-off everything in the store! Absolutely everything! SALE SALE SALE! Some of it in my size! All of which was sequestered into one tiny, token Men’s section! WACKY CHRISTMAS BARGAIN DAYS! Barricaded behind the long, long line leading to the registers! BUY BUY BUY NOW NOW NOW! Which might not be so bad if the crowd would let you through! All several dozen of them! All inching forward at the speed of snail! And don’t seem particularly enthusiastic to do so! And who might be there for weeks! On second thought, never mind!

* Kohls: A fraction of Old Navy’s enthusiasm, and with twice as many would-be customers stranded in single-file captivity. Opening early on Thanksgiving evening apparently did them no good in terms of alleviating the crowds ahead of schedule. I had to wonder how many of these folks had been waiting in these same lines since yesterday. Sadly, this wasn’t my first time tossing a Kohls coupon in the trash after a fruitless stop.

2013 Grand Prize Champion:

* Menards: As shown in the above photo, theirs was the only fully packed parking lot I encountered all morning. The majority of their massive floor space was covered elbow-to-elbow with hundreds of eager shoppers, no audible complainers or violent offenders. Sometimes we had to move slowly, but we reached where we wanted to go. All registers were opened, staffed, and moving efficiently. A few times I even witnessed employees restocking items that were running low. And what store does that on Black Friday, right?

This little message at the top of their Thursday flyer may or may not have had something to do with the public’s groundswell of support:

Menards Black Friday

A fair number of us ’round these parts were heartened to see a major corporation flagrantly shaming its rivals for business practices we consider reprehensible. I realize this gesture may not mean much to Black Friday critics and abstainers who condemn the event altogether. To us active participants who strictly observe its established traditions, we greatly appreciate a business that respects and enforces intangible boundaries.

In that sense, my purchase of a ten-dollar toaster wasn’t just a quick appliance replacement. It was my little way of saying thanks.

About these ads

About Randall A. Golden
A Hoosier since birth, a geek since age 6, a father since age 22, and a Christian since age 30. Full-time customer service rep; part-time Internet participant; content provider to Nightly.net since 2001; prone to Twitter-lurking as @RandallGolden . Views expressed herein do not necessarily reflect those of any other corporation, being, or party line.

7 Responses to My Black Friday 2013 Road Trip: Winners and Losers

  1. My sister shopped from 9 p.m. Thanksgiving day to past noon on Black Friday and she concluded, as you do here, that Menard’s was by far the best prepared, with the friendliest and most knowledgeable staff.

    • I think this was the first time I’ve ever seen Menards really put to the test. They role-modeled pretty well on a surprising number of fronts. Their competition could learn a few things from them.

  2. debra colby says:

    My chosen career being in retail as a – customer service, fake-smiling my way through my workday-associate, I don’t actually get to shop during the hours of Black Friday madness, which suits me just fine. I’ll shop online on Cyber Monday…in my jammies. Thank you very much :D But so glad you were brave enough to get out there and fight off the minions. :D
    ~Debbie

    • ‘Twas my pleasure to fight the good fight. :D When I was in the restaurant business, I missed a few Black Fridays whenever the store manager decided she wanted to go shopping and would schedule me to cover the morning opening shift, even though closing was my specialty and I barely knew the day crew. Once I transitioned to a Mon-Fri day job, I really, really didn’t miss all that!

      • debra colby says:

        I never minded too much working the night closing shifts…most of management had left for the day and the few of us that were left covering the store could mess around and have a little fun. We’d cut loose and just enjoy ourselves (in between customers of course).

        • Same here! Upper management never stayed past 5:00 and rare visits by regional office inspectors never lasted past 2 p.m. We were left to our own devices, as long as customers didn’t have reason to complain, no one did anything illegal, and we didn’t leave the store trashed for the openers. I’d bring a boombox and crank up some tunes while we cleaned after closing time. Fun times. But morning shifts? Ugh.

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